Question 1

What is a channel manager? What is the role of a channel manager?

Accepted Answer

A channel manager is a hotel software technology that connects your property to online travel agencies (OTAs) and other online distribution channels. A conduit between your Property Management System and online channels, the role of a channel manager is to ensure that all connected channels have the most up-to-date inventory and rates.

Smarter channel managers, such as STAAH Max, go a step further to introduce dynamic pricing to optimise revenue, while ensuring updates are real-time and errors are next to nil.

Question 2

Do I have to pay commission to my channel manager?

Accepted Answer

No. Most channel managers have a fixed subscription-based fee model. Hoteliers dont pay per booking to channel managers.

Question 3

Why should I invest in a channel manager?

Accepted Answer

Channel management software is no a longer a nice-to-have for hoteliers. It is an essential technology that every modern hotelier must invest in to reach their guests and get more bookings. Some of the key reasons to invest in a channel manager are:Better reach as you can connect to the hundreds of OTAs at ease, your channel manager is integrated with all those OTAs worldwide
Fewer booking errors or double bookings as the process to update rates and inventory across multiple channels is automated via a quick API update
Free up your team to focus on improving guest experience as opposed to manual tasks of updating OTAs
Insightful reporting to make more informed decisions on rates
Advanced features such as dynamic pricing, OTA promotions etc

Question 4

Is Channel Manager connected to top and regional OTAs?

Accepted Answer

Yes, Channel Manager is connected to 200+ top and regional OTAs across the globe.