What is Social Media Marketing?

Social Media Marketing It is a process of producing and creating content to meet the needs of various social media channels to communicate with customer groups and promote the brand's reputation. Another name that people often call it is SMM. Or to put it briefly, it means using these channels to get to know and communicate with your target audience.


And the core of SMM is to use these spaces to send the right message to the right people. So why do brands or marketers in this era need to know about Social Media Marketing? How important is this to the existence of a brand?

What are the benefits of Social Media Marketing for brands?

It is a channel for brands to study

customer insights.

Help build Brand Awareness

To build brand awareness

It is a channel to study competitor brands.

(Competitor Analysis)

Help create Engagement

Increase interactions between

brands and customers

Help increase leads and conversions

for your brand

Helps promote branding or brand image

Facebook

It is considered a Social Media Platform that still wins the hearts of users, including marketers. Facebook is the most popular social network in Thailand And with a variety of features and services, not just in Thailand, Facebook still ranks number 1 in the world with the ability to share stories, photos and videos easily.

Instagram

Anyone who likes to share photos, show off beautiful and cool photos on social media must definitely know Meta's photo and video sharing social network where users can post photos and videos. Including interesting features like Stories and 1-minute Reels clips, you can also express your opinions through beautiful images and videos.

Tiktok

A very popular Chinese video platform that is rapidly gaining popularity in Thailand, allowing you to create limitless fun videos. And Tiktok doesn't just have dance clips. There are currently many types of clips based on various interests, such as news, education, beauty, fashion, etc. Not only that, Tiktok also has other interesting features.

Line OA

LINE accounts that businesses use to communicate with customers through individual chat channels. The specialty of LINE OA is that you can use various features on this platform to send messages, news, promotions, and create marketing campaigns to attract customers and close sales more easily

.

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