Tag management made easy.

Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions for free.

How tag management solutions can help.

Increase your agility.

Efficiently add and update your own website tags to better understand conversions, site analytics, and more.

Integrate easily.

Tag Manager supports and integrates with all Google and third-party tags.

Put your mind at ease.

Error checking, security features, and speedy tag loading ensure that all your tags work.

Collaborate across your team.

Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

With Google Tag Manager, its a matter of an hour or so from receiving a tag to testing to QA to deployment.

Its exponentially better.

Dive into the details.

Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.

Designed to work together.

Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly saving time and increasing efficiency.

Google Ads

Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.

hird-Party Tag Support

Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find vendor templates already available in Tag Manager or explore additional templates from the Community Template Gallery.

Airbnb improves vendor data collection to 90% with Tag Manager.



Airbnb turned to Tag Manager to streamline its system for website tags. The result was better vendor data collection and a faster site.

About the Google tag

Note: The global site tag (gtag.js) is now the Google tag. With this change, new and existing gtag.js installations have the capability to help you do more, improve data quality, and adopt new features without additional code.

The Google tag (gtag.js) is a single tag you can add to your website that allows you to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.

The Google tag lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads. The Google tag is currently only accessible and configurable from Google Ads, Google Analytics 4, and Campaign Manager 360

As website technologies like cookies continue to evolve due to privacy, browser, and regulation changes, having high-quality, site-wide tagging across your website is important to help ensure youre getting the most accurate measurement.