What is a keyword? How important is it to SEO?

Keyword is a word used to search or to describe the characteristics of what we want to find, such as titles, topics, or brief details of what we want to search for details through the Search Engine.

Types de mots-clés utilisés dans les recherches
Les mots-clés sont divisés en plusieurs types. Les principaux types couramment utilisés sont les suivants :

1.Niche Keyword

It is a specific search term, specific to a specific group, which we usually find in the names of various product brands, such as Nintendo DS, playstation4, Samsung Note 8, iPhone 8, etc.

2.Widely Keyword

It is a short search term with a fairly broad meaning and a high search rate, such as houses, used cars, books, mobile phones, etc.

3.Mass Keywords

It is a search term for things that are related and consistent in the same group, such as Playstation 4, Playstation 3, Playstation Vita, etc.

4.Misspelling Keyword

These are search terms that are spelled similarly or differently from the original, both intentionally and unintentionally, such as Nintendos, Ipods, Playstations 4, IIpod, etc.

Examples of keywords that are searched for in everyday life

Want to find mobile phones, keywords used for searching are mobile phones, mobile phone prices, cheap mobile phones, etc.

In case of traveling and wanting to find a hotel to stay in, the keywords used for searching are accommodation in Chiang Mai, hotels, rooms, dormitories, etc.

If you want to find a restaurant, the keywords used for searching are Shabu restaurant, BBQ pork restaurant, Noodle restaurant, Mala restaurant, etc.


Nowadays, keyword search plays a very important role in online marketing through Search Engine for those who are interested in doing online business or creating a successful brand online.

 


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