Factors influencing the driving force of Online Shopping
A question that marketers and entrepreneurs often ask is: How do we sell online so that people will click when they see it?
Of course, before each brand's products and services are released to the online world, they must go through quality production, study, and search for target groups, product promotion channels, and various factors. Business drivers change every year. Therefore,
STEPS Acedemy would like to present the important factors that influence the driving of online businesses. What are the factors? In this article, we will focus on 5 main factors
that affect the planning of sales strategies or Shopping Online. To allow entrepreneurs, both large organizations and startups, to consider these factors to further develop their digital marketing plans.
1. Create content that focuses on conversion results
Promotion of a product, whether organic or advertising, has a very important purpose, apart from creating brand awareness, is when people click the Call to Action button to achieve some outcome, such as:
Buying products both on the website and directly on social media platforms
Creating engagement to create discussions on posts, sharing articles and tagging to spread the word
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2. FOMO: Urgent promotion, a good promotion that you have to buy quickly.
Fomo stands for Fear of Missing Out. In marketing terms, FOMO is a strategy that aims to inspire customers to feel fear that We may miss something to increase the chance that the target audience will not want to miss the opportunity and take action that the brand wants, such as pressing to order products. However, FOMO is just psychology that makes people who see the ad feel like they don't want to miss out on that thing. Therefore, the form of FOMO is not fixed. Each business can invent and adjust it to suit their own advertising campaign.
How to market appropriately to FOMO consumers
Focus on creating real-time content that is on trending issues in society. Stories and Live are content that meet the needs of promoting products and making reservations during that time.
Campaigns that focus on unmissable promotions or time-limited, exclusive advertising will make Fomo people decide to buy faster.
3. Fast delivery system, no need to wait long
Another factor that drives online businesses is the delivery system. The faster customers receive their products, the better. According to statistics from the website junglescout, 48% of online shoppers are willing to pay more to have their products delivered to their homes faster And 55% of online shoppers who purchase through Amazon
also consider the speed of the delivery system. So, brands that need to deliver products to consumers should consider the speed of the delivery system And the guarantee of quality when the product reaches the recipient through the website will help customers trust the brand more.
(Image from howtogeek)
Example of an Amazon payment page that shows the date the item will be delivered to the recipients home, with an offer to change the delivery date. If the recipient is not home
4. Social media channels that match the target group
Nowadays, social media users have more than one application, and each application has different purposes. For example, Instagram is used to communicate with friends and update personal life. Playing TikTok to consume entertainment media or watching YouTube to follow influencers who provide knowledge in the fields that you are interested in. Therefore, it is important to clearly understand the brand's target group in order to choose communication channels that meet the needs.
5.Data Marketing
There is no fixed theory, strategy or location for doing online business and the target group usually has different characteristics and products of the brand.
There are only its own unique strengths. The starting point of starting online shopping to take the brand to the next step is to know the identity of the customer. The demands and understand the customer's problems have data in hand. Most of the data of the brand is different. Therefore, Data Marketing is good.
Continuously reach customers in depth to find out what is available in a way that will allow marketers to present products that are leaders in solving problems. It can answer the question. Target audience surveys or specific personalization marketing. Therefore, traditional marketing may not meet the needs of digital consumers who want and have more brand goals than in the past. For marketers to understand the reasons, needs and behaviors of their customers, you need to know how to use the right data and tools.
Thank you for the source: https://stepstraining.co
