Facebook Live Marketing Strategy: A Tool That Changes the World of Public Relations

Last updated: 16 May 2025

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After the famous social networking website Facebook launched the live broadcast feature called Facebook Live, it has affected marketing strategies. It is very useful for advertising and public relations (Pr) because in addition to being convenient and fast to use, it can also be widely broadcasted.

Marketing strategy by public relations via Facebook Live

Business and public relations go hand in hand. Without public relations, the chances of our business being known are extremely difficult. Especially in this era where online businesses are so popular because everything is now online. This has made many people more interested in investing in online businesses. As a result, there is fierce competition in the online world. The higher the competition, the more important it is to promote your business. เOnline business owners are coming up with new strategies and PR methods to maximize their customer base, especially in social media markets like Facebook.

Facebook Live has become a popular channel for selling products, services and publicizing businesses because
in addition to being a low-cost form of publicizing, business owners can also interact with customers in real time. It can be called a new dimension of marketing in the 4.0 era. Why can Facebook Live reach more customers than posts? We have the answer.
Many of you may have seen notifications on your Facebook news feed when a friend or someone you follow goes live on Facebook. Facebook wants us to know what activities our friends or pages we follow are currently doing, so it sends notifications to our Facebook.

In marketing, such notifications are a strong point in communication and public relations because Facebook will send a warning to people who like the page or follow us. In addition to having viewers watching the live broadcast, the system will also notify friends of the audience. That's why Facebook live has more reach than posts.

Thank you for the source: https://www.igitalgeek.com