Online Business: Why do we need to create a brand for ourselves?

Many of you who do online business have probably heard about creating your own identity or branding. However, I believe that many of you may still wonder: Why do we need to create a brand for ourselves?

1. Start by standing out from the crowd.

Todays society is full of people who do the same or similar businesses. If we were just another person who was the same as everyone else, no customer would want to use our services if we or our business did not have a unique selling point. There is no way that customers will be interested in us. Building a brand for yourself will make us stand out from the competition and customers will be able to clearly differentiate us from the competition.

2. Make us known

The main goal of building a brand for yourself is to make yourself known in your profession or area of ​​expertise. Your brand will define who you are. How do we view events or things? What are our values? What are our beliefs or ideals about things and the world? This is how we express our identity.

3. Create an image of expertise

Branding yourself makes people see you as an expert or professional in that field. Especially if your name appears as an author of an article. Or if someone comes to ask for an interview on a particular topic, our image will gradually become that of an expert in that topic in the eyes of our customers.

4. Increased credibility

Have you ever wondered why our customers choose to use the services of our competitors or others instead of choosing to use our services? The main reason is that our competitors or others seem more trustworthy in the eyes of our customers than us. Building your own brand makes you look more credible and gains more trust from your customers. And when your customers trust you, you will always be their first choice.

5. Add value to ourselves

Our brand credibility can create value for us, and of course, when our value increases, our customers will be willing to pay more for our services. For example, if we go to a well-known or branded hairdresser, we wouldnt think much about paying 3,000 baht for a haircut. However, with an unfamous or branded hairdresser, we definitely wouldnt want to pay more than 300 baht for a haircut.

6. Make yourself more confident

When we succeed, when we are recognized as experts in our field or industry, the people around us, whether they are our colleagues, customers, or those we come into contact with, We will notice and feel the power of our belief in ourselves. When that power becomes the power to attract new customers, new target groups, or new business opportunities to us without us knowing it.

7. A brand is a very valuable asset.

Investing and putting in the effort to build your own brand will allow you to reap the benefits of what you have built over a long period of time. Building your own brand is therefore considered a worthwhile investment in assets. Because a good brand will stay with us throughout our lives and can also provide us with many benefits, especially in this era of social media and various social media. This makes it easier to build your own brand. However, many people may not know how to start building a brand. In this regard, it may be necessary to rely on knowledge or correct advice from experts in this field directly.



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